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Fashion Designer Arpita Mehta Collaborates With Gehna Jewellers

Mumbai, 14th March’19: Exclusive preview held at Gehna Jewellers for the launch of their collaborative collection with fashion designer, Arpita Mehta. The guests in attendance seen at the event were Anaita Shroff Adajania, Antara Motiwala, Kintu Bajaj, Ekta Rajani, Aastha Sharma and Shehla Khan to name a few.

Gehna Jewellers holds a legacy of skilled and unmatched craftsmanship with extraordinary finishing for the past 32 years. While fashion designer, Arpita Mehta serves as a new-age force of nature in the fashion industry, as visible over the past decade. Together, the two names have come together for a creative meeting of the minds, leading to a one-of-a-kind collaboration. Being an ardent lover of jewellery, Arpita has always wanted to diversify and channel her creative juices into designing fine jewellery pieces. Gehna Jewellers believed in collaborating with someone who belonged to the same school of sartorial thought, making Arpita an obvious choice.

The result is an exquisite collection of 26 fine jewellery pieces with the designer’s all-time favorite gemstone, the sparkling emerald. The emerald stones create depth in the pieces, adding instant aesthetic value. The entire collection is centered around this sparkling gemstone, ranging from minimalist dainty pieces to voluminous festive favorites, with polki elements balancing out the designs.

This collection is designed for the new-age woman who demands high quality of all that she adorns, and seeks functionality with fashion. A woman who is elegant, natural, always at ease and has an individualistic sense of style. It does not matter if it’s a red carpet night or a casual day around town; this diva prefers the everlasting glow that comes with precious stones and crafted metal.

The USP of this collection is the dazzling emerald that fires up the designs. The distinct fluidity of the designs embodies a timeless, understated and elegant spirit. The aesthetic of the new collection follows the same principles that are intrinsic to the Gehna Jewellers legacy. It is, however, refreshing to see how Arpita brings her personal style signature to the collection, and adds a young, fun element to the collaborative process. Arpita explains, “The lighter jewellery will look beautiful stacked up, while the dressier pieces look lovely just by themselves since they are unique and standout designs,” while Gehna Jewellers comments, “We are happy to see it going through the various stages of production, and something tells us that this one is going to be spectacular.”

Campaign Shoot Details Below:

Styling and conceptualization – Mohit Rai

Photographer – Taras Taraporvala

HMU – Mehak Oberoi

Jewellery – Gehna Jewellers x Arpita Mehta

Garments – Arpita Mehta

FASHION INFERNO BRINGS ONLINE BRANDS TO THE OFFLINE SPACE FOR THE BRANDS AND DESIGNERS TO SHOWCASE THEIR COLLECTION TO THE WORLD

28th October, Sunday at Moonshine café & bar Andheri west, link road –  Many affordable online and offline Fashion Brands came together to create direct contact between the brand and the customers at the fashion inferno-fashion bazaar.

Fashion Inferno is a platform & market place that aims at creating awareness of a brand in order to win new customers and strengthen the brand relationship with the already existing ones . The fashion Bazaar is to parallelly create a dance platform to add to the fun element and to pull more enthusiastic and excited youngsters to the Bazaar .

Fashion Inferno saw the Glittering presence of  some known faces from Glamour & fashion Industry Mansi Moghe (Miss Diva 2013), Iris Maity, Geeta Handa, Ken Ferns, Tahir, Aakash Dadlani, Ajay Singh, Hansa, Akshita Agnihotri, Ashish and ilda, Aziz Zee, Shakir Shaikh, Deepshikha Nagpal, DJ Shiezwood, Saru Maini, Vinod Singh, Rakesh Paul, Vivek Ganapathy, Saiba, etc.

       

“Fashion Inferno is not just an exhibition. I want every guest to feel home and enjoy the good things around fashion shopping and dance. I personally believe that it’s the atmosphere that creates the experience for everyone, whether the Fashion Brand or the attendee or even the venue. We believe in Teamwork and like to help each other. I also strongly support the hidden talents in India which miss to have a physical outlet where they can showcase their talent. Our intention is to help them to be discovered, for which we have created parallelly a Talent Platform Showcase for those who would want to persue their talent as a career. We have tied up with The Integral Dance for the same” says one of the faces behind fashion inferno Sheela Tiruchi who has international modeling experience of 15 years and has worked with brands like L’Oreal Paris and Kingfisher Supermodels.

MTV India’s Next Topmodel Aakriti Anand, the other founder of Fashion Inferno who is a known name says,” Fashion inferno started with the compelling idea to give back something to the industry which has given me my career and fame. So we came up with the idea of promoting talented upcoming designers and online/offline brands by providing them a market place where fashion enthusiasts can shop their exclusive collections and brands get the reach to their potential customers. Generally people in India want to touch, feel and see the products before they purchase it online and thus the amalgamation of dance, style, fashion and glamour are all wrapped in our bazaar. We at Fashion Inferno help the brand to reach out to their Target Group and build trust in the brand by creating a physical outlet to showcase their products.”

This fashion bazaar caters to a diverse audience, particularly the fashion-conscious Mumbaikars who can now choose from a range of specially designed collection themselves and indulge in a set of dance activities.

————Kabir Ali

Mrs Earth Priyanka Khurana Goyal Rules The Runway At Asian Designer Week 2018

Friday , 26th October, New Delhi – – – Asian Designer Week saw the best of designs  showcased at its autumn winter season 2018 at ITC Dwarka, New Delhi. The fashion  week saw participation by over 20 designers and was attended by the crème de la crème  of Delhi’s social glitterati.

Former Mrs Earth and Mrs India Priyanka Khurana Goyal took the stage on fire dressed  in a beautiful flowing ensemble for designer Daya Bansal of Hasrate Sassy. The theme  ‘beautiful yet empowered’ was excellently portrayed by her.  The evening was held at ITC Dwarka to celebrate the upcoming talented fashion  designers of India.

About the collection: Karpa by Hasratesassy

The collection by Hasratesassy is called Karpa, which means flock of birds in Gondi  language. It celebrates the art and culture of Gond tribe, originating from a strong  fabric of tradition, aesthetic and artistry. The collection is charming and youthful  while offering an unadulterated sophistication, a mystical charm of the old world with  the magnificent Gond art work, directly painted upon the garments. The Gond art  work, zardozi embroidery, along with aari and dabka work, all come together to offer  divine and glamourous edge to the collection effectively portrayed by the equally  glamourous showstopper.

Speaking on the occasion, Mrs Earth 2016 Priyanka Khurana Goyal said, “It is a  great privilege to be walking as showstopper for such a wonderful collection that  promotes Indian handlooms to international markets. I am proud of this association  with Daya Bansal ji and look forward to working more on such initiatives ”

Re-discover magnificence in the traditional art forms of India, as Shibani Jain curates an exclusive event at the Baaya Design

Mumbai 11th October 2018: An epitome of heritage, culture and opulence; Baaya Design, a home decor store, and design studio hosted an event dedicated to art and wellness of the mind. To showcase the philosophy of ‘old things do not become extinct’, this boutique store organized an engaging session by Farhana Vohra- licensed Heal your Life workshop leader. Madhoo Shah- actor, Mr. Kiran Nagarkar- writer and applauded architects Zubin and Krupa amidst eager enthusiastic design lovers.

The afternoon began on a spiritual note as the esteemed guests of honor undertook the lamp-lighting ceremony. Succeeding the ceremony, Farhana Vohra introduced Shibani Jain, CEO, and Founder, Baaya Design where the latter took the opportunity to enlighten the audience about the purpose and inception of the store. She added, “My travel expeditions led me to discover the traditional art forms and the talent that is hidden in every nook and corner of India. We at Baaya, aim to offer the Indian audience with exceptional ancient craftsmanship in the form of contemporary products and also contribute towards the welfare of the skilled artisans of India.” On a similar note, she also emphasized various objects of art and explained the symbolism behind the tree of life.

 

Elaborating on the current trends in interior design, the celebrated architect Zubin said, “The biggest trend is to de-clutter a space and add elements that give a personalized essence.” Talking about incorporating designs inspired by the heritage and culture of India, Krupa expressed, “One should incorporate Indian culture to cherish it and not merely for face value.” On the joyous occasion, Shibani announced the launch of the ‘Ocean Pearl’ range which is inspired by the sea, corals and various influences from life under water.

As the event progressed, the guests awed at the fine craftsmanship and high quality of Baaya’s diverse products. From wall arts and soft furnishings to accessories and jewelry; every product at the store was a true amalgamation of traditional and contemporary elements.

To highlight the theme -‘Positive Psyche, Positive Me’, Farhana Vohra preached the audience about the art of positive living. To achieve this, she carried out various activities with the guests, which enabled them to learn the bigger ideologies of life in the simplest manner. Emphasizing on the aspect of positive intelligence, the master of reiki said, “Happiness is not a destination. It is a journey.”

With this interactive and insightful session, the event marked its end. Not only did the guests take home insights about the world of art and Karigri but also rejuvenated themselves with mantras to leading a positive and happy life. As a token of appreciation, the team at Baaya Design offered gift bags to its guests for extending their support and love.

Max launches Festive Collection’18

Max Fashion, India’s leading fashion brand launched its latest Festive Collection recently at Westend Mall in Pune. The collection was launched at a grand fashion show where ladies from PULA – Pune Ladies Association, walked the ramp looking ethereal in the timeless festive collection by Max. Showstopper for the evening was Marathi Film Superstar Swwapnil Joshi.

Speaking at the event, Swwapnil Joshi said, “My association with Max goes a long way and I am so happy to join them once again for the launch for their new collection. Festive season is such a cheerful time in India, everyone likes to dress up and look the best. The new collection by Max is a perfect choice for all fashionistas who are looking to style themselves this festive season.”

Devesh Kumar,AVP Max Fashion said,“Max as a brand, understands the value of quality time with your family and friends during the merry festive season. Consequently, we are pleased to announce the exclusive festive collection all over India. It is a mix of tradition and recent trends that you will appreciate while shopping with your family. So please come and be surprised at Max. Max look good, feel good.”

The brand gave an exciting inaugural offer. If you shop for Rs 3999, you get an 8 piece Borosil set worth Rs 899 at just Rs 99 and shopping of Rs 6999, you can purchase an American Tourister Trolley Bag worth Rs 2999 at just Rs 1999.

  

About the collection

The collection is about bringing back the rich grandeur of Indian tradition, giving it a modern touch. It’s more stylish and colourful, a perfect match with the festivities.

Womenswear :

The collection is inspired from the global influences and time-honoured techniques, creating contemporary pieces that feel both old and new. Natural materials, tactile surfaces and intricately decorated designs gain prominence.The new range reflects a traditional advent with ornate embroideries, woven silk inspired prints, jewel and gold combinations, rich textures with a splash of festive colours.Earthy tones like rust and mustard with black highlights bring out the warmth of the range. Maxi length printed shirt dress forms the key, A-line dresses with folksy embroidery, kimono sleeves, treggings with lace up detail are a few highlights to watch out for in this season’s collection.

Menswear:

For today’s millennial minds, this collection aims to draw inspiration from the modern way of life. Today’s youth is tech savvy, less patient, fast paced and always on the move. They are open to experiments and try and get the best out of life. Drawing the good vibes from this attitude, the collection is features fabric patchworks with textile base, paint splatter textures and loose weave shirtings along with gritty textures brush strokes enhance the artsy nature of the range.Subtle silhouette experiments are included keeping the outgoing and bold personality in mind.

Pixie World Creations Brings you Glitterati 18 – Gala 1 at Bangalore

Bangalore will soon witness a fashion revolution with Gala 1 of Glitterati 18. It’ll be a Designer Collective Week bought to you by Pixie World Creations.The fashion symposium is going to be a two -day affair of luxurious brands and labels across country on 6th and 7th September 2018.

Ace Choreographer Ramesh Dembla will direct the show whereas Designers like Sadan Pandey, Mr Aslam Khan, Mr Naveen, Miss Tanya many more shall showcase their collection at the do. The luxe affair will be followed by a star-studded after-party where Sandalwood, Bollywood stars will be seen grooving on cities favorite DJ’s beats. Search for perfect Venue ended at XU which is a favorite place for fashion gathering and we are all set for it, Said the Authority.

I am excited to be part of Glitterati 18, Looking forward to present an amazing show with Pixie World Creations, Said ace show director Ramesh Dembla.

We target to create glamourous Seasons every quarter to connect whose who from fashion and lifestyle industry and to give a platform to designers, Fashion Institute,models, fashionistas and many more said Mr. Raghu Managing Director of Pixie World Creations. Gala Two of glitterati is slated for November in Goa

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